Digital advertising expenditure in Denmark 2007-2019, by platform

The spending on digital advertising in Denmark steadily increased in the last decade. In 2007, the amount was at around 2.5 billion Danish kroner and grew to more than seven billion Danish kroner ten years later. This trend is expected to continue for the next two years. Until 2016, internet display accounted for the highest digital advertising spending. In 2017, though, search advertising (Stat 733564) replaced internet display as the leading medium.

Digital vs. traditional media

Today, companies spend more than half of their advertising spending in Denmark on digital media. By contrast, traditional media such as television, magazines or newspapers are used less and less as advertising platforms.

The highest spending sectors

The overall spending of the Danish advertising market reached roughly 13.64 billion Danish kroner in 2017. With nearly two billion Danish kroner, companies from the travel and transport sector invest the most on advertising. Retailers’ advertising expenditures amounted to approximately 1.6 billion Danish kroner, and thus came in second place.